Deli Kitchen is teaming up with Olympic medalist and social media megastar Tom Daley for a six month campaign to celebrate our love of flatbreads.
Tom Daley said: “As a sportsman and foodie I am always looking for healthy and satisfying food that will fuel my busy lifestyle, and the Deli Kitchen range offers me quick, tasty and healthy alternatives to traditional sliced bread.
“When time is tight, it helps me to make a healthy and exciting meals from the ingredients I have in the kitchen, and is perfect whether I’m on the move, at the pool or at home.”
The high-profile diver is passionate about food, especially healthy eating, and has a huge social presence, with 1.9m followers on Instagram and more than half a million subscribers to his YouTube channel.
Daley will provide Deli Kitchen recipe inspiration as part of the partnership, as well as endorsing the brand with tailored content on his social media channels.
New products joining the Deli Kitchen range are due to be announced in early 2018, as well as new high-impact branding and packaging to help the products stand out on-shelf.