Deli Kitchen brand is continuing its winning partnership with champion diver Tom Daley, in a campaign to promote its expanding flatbread range. Three new Deli Kitchen products are now stocked exclusively in Sainsbury’s stores – Brioche Folded Flatbreads, Corn Folded Flatbreads and Plain Subwich. These will be joined in Sainsbury’s by other innovative lines from the range – Plain Skinni Wrap and Sliced Focaccia.
The high profile sportsman’s huge social media presence, broad appeal among consumers and recent fatherhood make him ideally placed to increase brand awareness and drive sales among key target audiences. The campaign includes a series of recipe videos, social media activity and digital advertising.