Signature Flatbreads is launching a new product within its Deli Kitchen brand, new Greek style flatbreads will be available in Sainsbury’s from 29th May, just in time for summer.
The Deli Kitchen brand showcases Signature Flatbreads product innovation and the latest line will join Deli Kitchen brioche folded flatbreads and Deli Kitchen Focaccia on the shelves, which have shown strong sales since they launched in January this year. The Greek style flatbreads are a unique addition to the supermarket bakery aisle offering the taste of the Mediterranean in a ready-to-eat format – suitable for creating authentic kebabs at home, or as a sandwich carrier that gives a soft and flexible roll and satisfying texture.
Taking inspiration from Mediterranean street food that is prevalent in the out-of-home market, Deli Kitchen’s Greek style flatbreads allow consumers to replicate gyros wraps at home, and can also be stuffed with falafel, hummus, or Greek salad with tzatziki.
David Laurence, Signature Flatbreads’ Managing Director, said: “We are proud we can continue to grow our Deli Kitchen range with unique products that offer consumers something that’s genuinely new in the supermarket aisles. Innovation is core to our values at Deli Kitchen HQ and we have both the inspiration of a vibrant restaurant and street food scene in the UK, as well as the cutting edge technology which enables us to deliver top quality products. We believe these successfully combine to deliver a first class consumer experience.”