Our Story

Deli Kitchen

Deli Kitchen is a family run business that has always looked to innovate mealtimes and to make bread more exciting. From humble beginnings in London where they began making pitta and naan breads, the family were the first to introduce Tortilla wraps to the UK and were first to market with folded flatbreads. It’s safe to say they know a thing or two about bread!

But we’re not stopping there, we have big plans for the future of flatbreads, with a new bakery in Dunstable giving us even more opportunities to innovate your mealtimes!


Innovative meals since 1984

Here at Deli Kitchen  our mission is to Innovate Mealtimes. We start each day with a “What if?” and end with our customer (that’s you!). We asked what if sandwiches could be tastier, healthier, less boring? We asked what if sandwiches could be, well, less bready?! Then we put our inventive, curious and slightly eccentric heads together and came up with a range of tasty, healthy and easy to use flatbreads. Flatbreads with a twist.


The new brand

The Deli Kitchen brand is formed


Innovation centre in India

The Eid brothers set up an innovation centre to support Signature Foods in India. Innovations now feed directly into Signature Flatbreads by identifying and developing ground-breaking new products and processes to bring to market


Signature Foods in India

Signature Foods Ltd was established in India, capitalising on a lack of large scale suppliers of quality Indian breads. The company now caters to the domestic market and exports to the near and far east.


Leading flatbread manufacturer

Honeytop become the leading flatbread manufacturer in the UK, with products being exported throughout Europe and the Middle East.


Naan Breads

Honeytop began to produce naan breads for another leading UK retailer


Honeytop now in Dunstable

Honeytop relocated to larger premises in Dunstable to accomodate incresing customers and product range


Long life products

Honeytop began production of Long Life Naans for leading UK brands and retailers. The Products started to become increasingly popular. ‘Clean room technology’ was pioneered, helping the company to become market leaders in the supply of long-life ethnic products


Samir Eid

Samir Eid, from a family of bakers established Honeytop Speciality Foods in London


Breads of the World

William & Charles Eid, the sons of Samir assumed control of Honeytop, with a mission to introduce ‘Breads of the World’ to the UK market, in 1989 and 1994

 Passion and commitment

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